Oh god, HTML email. Gmail and Outlook literally make coding these things an absolute hell due to their dreadful lack of supports for any form of standard, and

Oh god, HTML email. Gmail and Outlook literally make coding these things an absolute hell due to their dreadful lack of supports for any form of standard, and the author is damn well spot on about it. Indeed, the only good thing I can say about Gmail is that they didn't try to use the Microsoft Word engine to render HTML like Outlook did. The way HTML email is set up and the table filled soup like code that's needed to use them well is about half the reason most developers fall back to things like Mailchimp templates rather than trying to make anything half decent. It's also why it's a real shame that the old email standards project kind of got abandoned, because absolutely zero progress has been made on this front for years upon years (outside of Apple's smartphone email apps). And yes, while plain text email does 'work', good luck convincing a company (or your boss) to go with something basic rather than the equivalent of a glossy print brochure.