> While the plain-text emails we created had some formatting capabilities (hyperlinks, tracking pixels, etc.), they were as close to plain-text as we could whil

> While the plain-text emails we created had some formatting capabilities (hyperlinks, tracking pixels, etc.), they were as close to plain-text as we could while maintaining the ability to track opens and clicks for testing purposes. That sounds like "HTML email with minimal cruft" rather than "plain text" to me.