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HTML emails reduce clickthrough rates: http://blog.hubspot.com/marketing/plain-text-vs-html-emails-data http://blog.hubspot.com/marketing/plain-text-vs-html-ema

HTML emails reduce clickthrough rates: http://blog.hubspot.com/marketing/plain-text-vs-html-emails-data http://blog.hubspot.com/marketing/plain-text-vs-html-emails-... I think most people (correctly) interpret HTML-ness in email as a signal that the email is undesirable.

ryan-c 11y ago
> While the plain-text emails we created had some formatting capabilities (hyperlinks, tracking pixels, etc.), they were as close to plain-text as we could while maintaining the ability to track opens and clicks for testing purposes. That sounds like "HTML email with minimal cruft" rather than "plain text" to me.
- drhayes9 11y ago
  Yeah, that's definitely true. "HTML email" in this case is a synonym for "email with lots of images and crud" in it.