I think you're being a little cynical. On boarding a user is not mystical. You need them to begin using your product. And as they continue to use the product th

I think you're being a little cynical. On boarding a user is not mystical. You need them to begin using your product. And as they continue to use the product they develop habits. No use? No habit. That use is called engagement. It's not a marketing term, it's a product term that's used in marketing.