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> Increasing engagement of new users makes Twitter more sticky "Engagement" seems to be one of those alternative metrics that companies point to when they're n
by SandB0x 11y ago
> Increasing engagement of new users makes Twitter more sticky
"Engagement" seems to be one of those alternative metrics that companies point to when they're not making actual money.
- encoderer 11y agoI think you're being a little cynical. On boarding a user is not mystical. You need them to begin using your product. And as they continue to use the product they develop habits. No use? No habit. That use is called engagement. It's not a marketing term, it's a product term that's used in marketing.