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What's their end game here? It seems like they now offer a quota waiver for all of the top bandwidth hogging services. Why not just make everything unlimited at

• CrazyCatDog 11y ago
  They still have excess bandwidth. These deals will attract customers away from other carriers and there is almost certainly a kickback to T-Mobile by the paid content providers. T-Mobile is sharp when it comes to making data-driven decisions: look at the profitability of their offerings for people with less than excellent credit--make no mistake, every "uncarrier" move follows from careful number crunching; i.e. creates value both to customers and shareholders.
  • smpetrey 11y ago
    This right here. Their ads and PR are very publicly criticizing AT&T and Verizon but they're actually chasing the hearts of Sprint's customers. That's where their target market is. Sprint is noticing too: http://www.zdnet.com/article/sprint-fends-off-t-mobile-for-no-3-spot-eyes-hispanic-market-growth/ http://www.zdnet.com/article/sprint-fends-off-t-mobile-for-n...