6% increase compared how? Week-over-week? Daily average? Gross average? How much does it fluctuate each week? How likely is a 6% difference on any other week? H

6% increase compared how? Week-over-week? Daily average? Gross average? How much does it fluctuate each week? How likely is a 6% difference on any other week? Has this been adjusted for variance? I see nothing in this article other than two overly-verbose paragraphs summarizing a couple of tweets.