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Increasing engagement of new users makes Twitter more sticky? They don't have a financial problem as much as a growth problem. Ultimately, six percent is a sig
by encoderer 11y ago
Increasing engagement of new users makes Twitter more sticky? They don't have a financial problem as much as a growth problem.
Ultimately, six percent is a significant movement and it's certainly not a bad thing for the company.
- SandB0x 11y ago> Increasing engagement of new users makes Twitter more sticky "Engagement" seems to be one of those alternative metrics that companies point to when they're not making actual money.
- encoderer 11y agoI think you're being a little cynical. On boarding a user is not mystical. You need them to begin using your product. And as they continue to use the product they develop habits. No use? No habit. That use is called engagement. It's not a marketing term, it's a product term that's used in marketing.