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Well, not like it's a surprise, they've A/B tested it, saw increase in CTR, implemented.
by wassago 11y ago
Well, not like it's a surprise, they've A/B tested it, saw increase in CTR, implemented.
- smpetrey 11y agoI always understood "favoriting" to be like "saving" a post in reddit. However, the digestabilibty of tweets are pretty much instantaneous so "saving" them is without merit. So I understood the genesis of "hearting" or "liking" to be very much so a re-branding of a highly adopted UI. Was this move organized before @jack came back to Twitter?
- wdmeldon 11y agoThat's assuming the tweet is only text. I had used it to quickly bookmark links within tweets, but opening them and saving them to Instapaper honestly works better.
- n0us 11y agoI actually come back to a lot of saved Reddit posts, particularly ones on programming subreddits where I can't easily read the article or mess with the code on my phone.
- taejo 11y agoThat's the point - a Reddit post can be much more substantial than a tweet usually is, so saving makes more sense for the former than the latter.
- InAnEmergency 11y agoThey were testing as far back as June, but probably even earlier: http://mashable.com/2015/06/17/twitter-favorite-hearts-stars/#ZzNQVb56RSqT http://mashable.com/2015/06/17/twitter-favorite-hearts-stars...
- pheroden 11y agoWell, that, and the fact that you have a huge number of people that are going to try it for a bit, and then forget about it. I'd like to see the numbers over the next six months.
- stevesearer 11y agoPeople are already 'liking' things on Facebook and Instagram so it isn't as if people are unfamiliar and will forget to use it. Some people who used it as a bookmarking took might not use it anymore, but everyone else can now just transport the mentality of liking things to Twitter too.
- WalterSear 11y agoYou can't A/B test something familiar versus something novel.