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I can't comment on how it works for companies as a whole, but it has been shown that individuals are more strongly motivated by the desire to avoid a loss than
by antsar 11y ago
I can't comment on how it works for companies as a whole, but it has been shown that individuals are more strongly motivated by the desire to avoid a loss than the desire to gain something.
https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion
- jessriedel 11y agoI'm familiar with loss aversion, and it's really not relevant here. (Maybe it would be if you could fall in status by not innovating, etc.)