I have witnesses several companies scale customer acquisition too quickly, scramble to get their ducks in a row, become addicted to the growth due to their bloa

I have witnesses several companies scale customer acquisition too quickly, scramble to get their ducks in a row, become addicted to the growth due to their bloated operations and eventually collapse under the weight. This doesn't just go to being prepared to handle growth, but realizing that most customer acquisition strategies either decay over time or reach a point of diminishing returns, and putting yourself in a position where you need growth and volume to survive and betting on your existing customer acquisition is a formula for failure. Like all thing, Growth is neither good nor bad on it's own, and should never be more than a means to an end.