> The UI on everything Amazon does looks like it was designed by Helen Keller. Amazon's UI, in my opinion, is a case study in heavily politicized UI design. Th

> The UI on everything Amazon does looks like it was designed by Helen Keller. Amazon's UI, in my opinion, is a case study in heavily politicized UI design. There are too many parties involved. They all want more screen real estate. They all think their widget is already the key to Amazon's sales, and if not, they think that if they just had a bit more screen real estate that they would increase sales 10X. Because of the magnitude of the involvement and the stakes at hand, proposing a major overhaul would literally create hundreds if not thousands of internal enemies, ready to do anything and everything to take you out. As a result, we get Times Square with a cohesive font and color scheme.