He completely nailed the problem I've had with his description of looking for an iPad. If I know exactly what I want already (e.g., a book by title, or an elec

He completely nailed the problem I've had with his description of looking for an iPad. If I know exactly what I want already (e.g., a book by title, or an electronic device by model number), it's usually easy. (In that case, though, I usually found what I wanted from some other source, and I purchase it there.) If I want to actually shop -- that is, survey several models of the same broad kind of item, there are quite often far too many to sift through, with few useful tools for narrowing it down. Even when I know exactly what I want, there's usually no way to filter for it. Brick-and-mortar stores don't exactly solve this problem -- they just have far fewer choices, and you're relying on something like curation (based on expected sales). It's not always great, but it's generally preferable.