I think this is a perspective that makes sense for somebody who lives in suburbia. I don't know that it would make sense to do your everyday shopping online if

I think this is a perspective that makes sense for somebody who lives in suburbia. I don't know that it would make sense to do your everyday shopping online if you have to drive to the store for other items or to return things that you bought online. However if you live in an urban area, it's an entirely different comparison. First of all, let's face it- taping a label to a box isn't as hard as this guy describes. Second, to return it, you only have to find the closest UPS or FedEx store, which, again, in an urban environment is probably closer to you than the closest Starbucks. That said, larger box items are almost always cheaper on Amazon than from other retailers in my experience. So, a more appropriate title might be Amazon kind of sucks if you live in the suburbs and are trying to buy groceries or items that would retail for under three bucks.