I'm sure they made a real development investment to add Freemium features on top of their free trial. At Cronitor we recently moved in the opposite direction --

I'm sure they made a real development investment to add Freemium features on top of their free trial. At Cronitor we recently moved in the opposite direction -- from a limited freemium model to a free-trial -- for similar reasons. Our free plans were limited to an extent that they didn't blow-up our service. Our primary concern was that as we've built out our product, introduced more advanced features, and signed bigger customers, the risk that a free user could degrade service for paying customers no longer seemed worth it. We considered isolating free users in a separate silo but maintaining that infrastructure also didn't seem worth it. Ultimately these are hard problems to test because rolling out a change like this requires a lot of work. Even if you release it via b-test you've already made a real investment to get that far. For those curious, we are keeping the free trial model but we do hope to continue improving trial conversion. Edit: For clarity