When the investing community saw Facebook pull a shit ton of cash directly out of the sky, it said "We must be 'social.' Social is the way, the truth and the li

When the investing community saw Facebook pull a shit ton of cash directly out of the sky, it said "We must be 'social.' Social is the way, the truth and the life." Couple that with the following realization: the folks in pure product innovation roles at startups -- the people who are supposed to be insightful oracles creating compelling visions and perfect shortlists of vital user stories for killer apps -- these people are not ... really ... that ... good. (Even the ones from Stanford.) So, now programmers must define the product, create the product AND sell the product (with their cool, unshaven, youthful faces). All programmers must now be brogrammers. The pure nerd work is sent overseas.