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I've seen your book mentioned a lot of places (Product Hunt, I think Hiten Shah mentioned it on Twitter, Facebook ads in the sidebar). How much of that did you
by JoshDoody 11y ago
I've seen your book mentioned a lot of places (Product Hunt, I think Hiten Shah mentioned it on Twitter, Facebook ads in the sidebar). How much of that did you plan/execute and how much "just happened"? Maybe the broader question I'm asking is how did you plan and coordinate your launch? (Asking for a friend who is a author and is also myself ¯\_(ツ)_/¯)
- mijustin 11y agoI wrote out a 3 month promotion plan. It included items like: 1. Do a paid beta. Many of those early readers helped create that early buzz. 2. Writing individual emails to people I know (like Hiten). I gave them a copy to review and asked do their help during the launch. 3. An email sequence for my mailing list. However, there's always stuff that's going to "just happen" in real-time as opportunities arise.