You may be very spot on there. There's an old adage in advertising, something like "Half of money spent on ads is wasted, but you can't tell which half." Online

You may be very spot on there. There's an old adage in advertising, something like "Half of money spent on ads is wasted, but you can't tell which half." Online, you can, so you have to make smarter investments to maintain the appearance of being a good marketer.