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Show HN: Marketing for Developers – A book about getting your first 100 users
- mijustin 11y agoThe inspiration for this project was that I kept getting this question: "I just launched my app. How do I get users?" I wrote this book specifically for people in these three stages: 1. Developers who want to build a product, but haven't found an idea. 2. Developers who are building a product, but haven't yet launched. 3. Developers who have launched, and are looking for their first 100 customers.
- GFischer 11y agoIt definitely sounds like something most developers need :) , not sure about the price though (but I'm not your target audience I guess). Minor typo in your profile: "Recently, I've been the host two podcasts: "
- calexander 11y agoWhat's the response been so far?
- mijustin 11y agoReally good: I've sold 433 copies so far (in all 3 tiers). Getting responses like this from readers has been my favorite part: https://twitter.com/hrishio/status/664054767581294592 https://twitter.com/hrishio/status/664054767581294592 It definitely struck a chord.
- deleted 11y ago[deleted]
- JoshDoody 11y agoI've seen your book mentioned a lot of places (Product Hunt, I think Hiten Shah mentioned it on Twitter, Facebook ads in the sidebar). How much of that did you plan/execute and how much "just happened"? Maybe the broader question I'm asking is how did you plan and coordinate your launch? (Asking for a friend who is a author and is also myself ¯\_(ツ)_/¯)
- mijustin 11y agoI wrote out a 3 month promotion plan. It included items like: 1. Do a paid beta. Many of those early readers helped create that early buzz. 2. Writing individual emails to people I know (like Hiten). I gave them a copy to review and asked do their help during the launch. 3. An email sequence for my mailing list. However, there's always stuff that's going to "just happen" in real-time as opportunities arise.