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Ok, so what's the psychological/cultural anchor that keeps Snapchat alive and floating? I mean, I understand what's happening mechanically, but I don't get why
by kleer001 11y ago
Ok, so what's the psychological/cultural anchor that keeps Snapchat alive and floating? I mean, I understand what's happening mechanically, but I don't get why it would be engaging, entertaining, or lead to compulsive use.
Maybe because I'm introverted and don't care what my friends are eating? I have no insight into the minds and motivations of young women, so maybe that's part of it too. Dunno.
- tmaly 11y agoIt has some form of hook and reward like instagram, sort of how things are outlined in "Hooked: How to Build Habit-Forming Products" by author Nir Eyal. I have a niece that just turned 16, and she uses SnapChat all the time. My 19 year old nephew told me my recently launched food site bestfoodnearme.com would not appeal to the younger crowd because it was not an app. I countered and said there are people out there that do not want to fill their phone with endless apps. I can remember how open and different the internet crowd was in the mid 90's. Things seem so walled off in their own gardens in this modern app world the younger crowd lives in.
- kjs3 11y agoI countered and said there are people out there that do not want to fill their phone with endless apps. Yup...things are in fact different now.
- kjs3 11y agoMaybe because I'm introverted and don't care what my friends are eating? There you go.