Calculating context on mobile is a huge win for content providers, who can use the context to create deep links into other apps. Example: I'm reading an articl

Calculating context on mobile is a huge win for content providers, who can use the context to create deep links into other apps. Example: I'm reading an article about James Bond, and ideally the phone can calculate that there's a new Bond movie, and I'm near a theater, and I'm free on Thursday night, and then create a link to buy tickets.