I try to keep it in mind as we develop, it's especially important for us because our target market is not at all web savvy (and them not having to be so to use

I try to keep it in mind as we develop, it's especially important for us because our target market is not at all web savvy (and them not having to be so to use our service is one of our big selling points). Right now we're very focused on getting to a point where we can launch. Once we're at a point where we can start to optimize, I definitely intend to do this, using feature usage statistics as a priority guide.