> I actually quite like adverts in the underground... Perhaps because they are passive - you choose to view or not simply by looking at them or elsewhere. Dig

> I actually quite like adverts in the underground... Perhaps because they are passive - you choose to view or not simply by looking at them or elsewhere. Digital media is often a different mechanism - actively choosing to interrupt what you are reading or doing. Which causes the user behavior the publishers are struggling so hard to avoid - abandonment.