Presumably this is why they completely repackaged JIRA a few weeks ago. http://www.cio.com/article/2989783/atlassian-takes-jira-beyond-the-development-world.htm

Presumably this is why they completely repackaged JIRA a few weeks ago. http://www.cio.com/article/2989783/atlassian-takes-jira-beyond-the-development-world.html http://www.cio.com/article/2989783/atlassian-takes-jira-beyo.... Now they have the broad corporate-focused packages that will play well on Wall Street. They also have upside growth from the repackaging that can drive speculative pricing beyond what their current financial statements would justify.