> We're at a point where ad blockers are used by a majority of the first parts of the audiences. Ok. I guess if that meant urban young German laptop owners I w

> We're at a point where ad blockers are used by a majority of the first parts of the audiences. Ok. I guess if that meant urban young German laptop owners I was misinterpreting. Audiences of content, in general, really aren't yet close to being a majority ad block users. Of course, the trend will continue if media companies continue as they are or become more belligerent. I don't think it's a stretch to imagine a browser manufacturer partnering with / buying an ad blocker to install as default. Then we'll certainly see these majorities.