Doing less is not about letting a product go stale. It's about focus. It's true that all of their products have evolved, but they haven't simply been piling on

Doing less is not about letting a product go stale. It's about focus. It's true that all of their products have evolved, but they haven't simply been piling on the features. The value of a product is not in the number of things it can do. Products stand out by doing one thing very well. You don't need twenty features. You only need one.