Agreed. Tube ads are the only ones I'm happy to view as they're mostly for museums, galleries or theatres. Otherwise I actively avoid advertising wherever poss

Agreed. Tube ads are the only ones I'm happy to view as they're mostly for museums, galleries or theatres. Otherwise I actively avoid advertising wherever possible – I haven't watched broadcast TV or commercial radio in years and block all the things online. Interestingly, the other day I was on the tube and every single ad was for web-based services. No physical products or pre-Internet companies at all.