A comment on that page: Publishers cannot blame advertisers 100% for this situation. As an advertiser, I tried several times to offer, less intrusive ads in e

A comment on that page: Publishers cannot blame advertisers 100% for this situation. As an advertiser, I tried several times to offer, less intrusive ads in exchange for lower CPM. Publishers never, not even once, would be willing to reduce their price by even a penny in exchange for friendlier ads. I think without any irony.