4 ms·
I actually quite like adverts in the underground... in London I always look at the posters when on an escalator to see if any shows (musicals/plays) look intere
by corin_ 11y ago
I actually quite like adverts in the underground... in London I always look at the posters when on an escalator to see if any shows (musicals/plays) look interesting, and I still enjoy looking at adverts on the Paris metro now I live here, again mostly for shows/art exhibitions/music (but also partly to absorbe French culture).
I work in marketing / previously worked in more direct advertising, yet most of the time find adverts annoying. But not on the underground.
- chrismbarr 11y agoIt probably depends on the types of ads (and each person's personal preferences). For me, I'm like you in that I'd much prefer to see ads of musicals/plays and other local goings-on in my own hometown or as tourist somewhere instead of ads for toothpaste, cars, apps, etc.
- mattkevan 11y agoAgreed. Tube ads are the only ones I'm happy to view as they're mostly for museums, galleries or theatres. Otherwise I actively avoid advertising wherever possible – I haven't watched broadcast TV or commercial radio in years and block all the things online. Interestingly, the other day I was on the tube and every single ad was for web-based services. No physical products or pre-Internet companies at all.
- bsg75 11y ago> I actually quite like adverts in the underground... Perhaps because they are passive - you choose to view or not simply by looking at them or elsewhere. Digital media is often a different mechanism - actively choosing to interrupt what you are reading or doing. Which causes the user behavior the publishers are struggling so hard to avoid - abandonment.