3 ms·

I think the future model will be built on compromise. If you tell the users "Please turn the adblocker off for my site, I promise to be reasonable", most of the

• jacquesm 11y ago
  The problem is that the 'future model' will still involve an ad network (because publishers can't be bothered to do their own direct-to-agency sales and agencies can't be bothered to negotiate directly with publishers). And as soon as that happens the responsibility for enforcing the 'reasonableness' has been passed to a third party and we're back to square one because at least one of them will figure out they can make more money that way. That's what got us into this mess in the first place, we already had your model and it slowly got replaced by the one generating this backlash.
  • ultramancool 11y ago
    Don't worry, once every site is asking users to disable their ad blockers, people will get sick of that and install additional countermeasures. There are already extensions and filtersets to prevent detection and hide these messages, I make sure to enable them for everyone who I install adblock for (usually after removing all the malware they got by clicking ads). It's an unfortunate reality that unless you're fairly tech savvy, ads will not only track you but infect you. I've given up completely, no request to disable an adblocker is "reasonable" and there's no such thing as an "acceptable ad" anymore.