3 ms·
I don't think we can safely suggest a majority of media consumers on the internet are using ad blockers. As the author states, we should be wary of most stated
by mattlutze 11y ago
I don't think we can safely suggest a majority of media consumers on the internet are using ad blockers.
As the author states, we should be wary of most stated statistics on blocker usage. Neither the 25% nor 90% numbers he gives represent the global internet user base broadly enough for such an assertion.
- jacquesm 11y ago> I don't think we can safely suggest a majority of media consumers on the internet are using ad blockers. Yet.
- Arnt 11y agoMy statement wasn't about the world, only about the existence of such demographic groups. I was thinking about groups such as "urban young German laptop owners".
- mattlutze 11y ago> We're at a point where ad blockers are used by a majority of the first parts of the audiences. Ok. I guess if that meant urban young German laptop owners I was misinterpreting. Audiences of content, in general, really aren't yet close to being a majority ad block users. Of course, the trend will continue if media companies continue as they are or become more belligerent. I don't think it's a stretch to imagine a browser manufacturer partnering with / buying an ad blocker to install as default. Then we'll certainly see these majorities.