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Uber drivers get paid an amount based on a subsidy multiplier of the ride value, and they are highly sensitive to these multipliers. According to a driver I tal
by tew28 11y ago
Uber drivers get paid an amount based on a subsidy multiplier of the ride value, and they are highly sensitive to these multipliers. According to a driver I talked with recently, Uber takes 20% of the fare, but is currently giving drivers a bonus of about 2.5x. So if a fare is 10 rmb, Uber takes 2 rmb, then pays out 8 * 2.5 = 20rmb. Driving costs these drivers roughly 1-2 rmb/km, and if the subsidy ever fell below 1.3x, the drivers would lose money (these are for People's Uber level of cars, which is the lowest level). Unless the subsidy can ever drop below 1.25x, Uber will be paying for every ride. And if it does, drivers will be parking their cars or switching to another service.
Uber also lost a lot of money through a couple of vulnerabilities that have since been, I believe, patched. Some people were able to figure a way to create fake rides through the app, allowing drivers to get paid without ever driving anyone. They previously also allowed riders to link up Alipay accounts to their Uber accounts, but Uber had no way to ensure the Alipay accounts had funds. So people would take Uber with an empty account, and Uber would have to pay drivers without receiving any money from the riders.
Another side note: there was recently a publicity campaign with some well-known celebrities that had very explicit nationalistic messages encouraging Chinese citizens to use their local service and not the services of an outsider.
Uber will be burning a lot of money in China.
- jmh42 11y agoThe hack needed an extra rooted android phone and a special 'helper' app. It also took advantage of the subsidy they give new users and the driver for new users. (I have no idea if this has been patched) Another subsidy I heard about gave about $1000 per week if you had over 80 rides. $4000 dollar subsidy a month goes a long way in China. It really blows my mind that people think this is a sustainable business. Even after you out-spend the competition, who's stopping someone from downloading a new app from a new service? I've seen users in China blast all ride apps at once and just take the first one to arrive. Subsidies won't buy loyalty.