> Being a consumer takes so much brainpower... Exactly, and this is why I'm a strong supporter of regulation. I'm not even saying that regulation should be ob

> Being a consumer takes so much brainpower... Exactly, and this is why I'm a strong supporter of regulation. I'm not even saying that regulation should be obligatory, or all-encompassing; simply that there should be clear and simple ways of branding foods and/or their contents (e.g. "organic" or "free-range" should have a legally-defined meaning, GMOs should be listed in the contents, ...), and consumers should be getting what they expect (e.g. toilet paper of a certain size/height, and common drugs are not harmful) - but of course, if you want something different (e.g. experimental drugs) you should be able to get it, it might just be a little harder (like hedge funds that can only market/sell to "sophisticated" investors).