That is why I said "environmental literacy" rather than just climate change. Take fossil fuel as an example. Burning oil and coal creates emissions that are t

That is why I said "environmental literacy" rather than just climate change. Take fossil fuel as an example. Burning oil and coal creates emissions that are toxic or carcinogenic to humans. Thousands of people die every year or endure suffering as a result. As if that wasn't enough gas is quite expensive for many. We should all want clean cars and power stations because they could actually be better. But I agree that dry self interest is not enough, it needs to be backed up by some emotion. People need to feel ashamed of dirty technology and link it to the damage it causes. That is surely much easier when you focus on things less existential than climate change. Everyone knows someone who died of cancer, and fundraising for treatment is an ever present part of life. Completely destroying dirty fuel sources should just be an extension of that.