How long Indian companies can consider security as cosmetic subject still?

http://www.business-standard.com/article/technology/software-product-firm-zoho-faces-cyber-attack-blackmail-from-hackers-115110800214_1.html how many of them are ISO 27001 certified & how much investments we've wrt information security ? If we want to compete with SalesForce and ZenDesk, it can't merely on the cost anymore ! https://trust.salesforce.com/trust/learn/compliance https://www.zendesk.com/product/zendesk-security/