This reminds me of a recent interview with Pete Trainor: https://soundcloud.com/uxpodcast/112-steve-portigal-pete-trainor-anjan-chatterjee#t=19:52 https://sound

This reminds me of a recent interview with Pete Trainor: https://soundcloud.com/uxpodcast/112-steve-portigal-pete-trainor-anjan-chatterjee#t=19:52 https://soundcloud.com/uxpodcast/112-steve-portigal-pete-tra... "...things should be possibly be made more complex or more complicated for people to make them smarter and to make them happier... it's flying in the face of quite a lot of the wisdom that we've been building up for the last 15-20 years in usability." I think one of the author's points is that he appreciates that Josephine actually satisfies a higher level of Maslow's hierarchy than Sprig not in spite of its lower level of convenience, but because of it. 1) Uber For Food: Immediate satisfaction of fatty, salty food. 2) Sprig: Higher-level satisfaction of food better for long-term health. 3) Josephine: Slower, more conscious choice; face-to-face connection with your neighbors.