Unfortunate that the sensationalist title and coming from venturebeat means this article won't likely get much upvotes. The 'advice' the author gives is good a

Unfortunate that the sensationalist title and coming from venturebeat means this article won't likely get much upvotes. The 'advice' the author gives is good advice, though I don't think he is really talking to the CEOs of Unicorns, and if he things he is, he's probably deluding himself. I'm not sure anybody has got themselves into a Unicorn position and isn't aware of the basics of running their business. Having said that, I'm sure there are many up-and-comers who have started to have some success and are just getting into the hiring mode and maybe are looking at the actions of unicorns to drive their growth, and therefore looking to copy 'what works'. Hopefully some of the points the author makes here will help these businesses from making mistakes which could take them down in the future. Really, he's just written about being smart about business and not getting caught up in tall the drama.