This thread illustrates the need for personalized services, aimed at individuals who will pay for what they want. I mean, we have lived through the 'here's a pa

This thread illustrates the need for personalized services, aimed at individuals who will pay for what they want. I mean, we have lived through the 'here's a package of content our psychic powers indicate you will want to buy' (newspapers, record albums, cable TV packages). What people want differs, which is why we need intelligent content. The capabilities (that's what upper management cares about) add value to the organization adopting the new approach and makes them capable (capacity + ability) to deliver better, more people-focused (instead of persona-focused) content. Agility is key. The world of big content will change everything as we begin to ask questions of content and deliver adaptive content focused on individual needs. My two cents. My crystal ball is cracked, but seems to have been working fine lately. ;) Scott Abel TheContentWrangler