"When that happens, it’ll be interesting to see what type of excuse Comcast trots out to defend its seemingly arbitrary data cap." Why would they even have to

"When that happens, it’ll be interesting to see what type of excuse Comcast trots out to defend its seemingly arbitrary data cap." Why would they even have to come up with an excuse? They are in a position of monopoly almost everywhere, what do they care? "If you're not happy you can go to another internet company. Oh wait, there is none! Now suck my d*ck and pay up!"