3 ms·

Go where the filters are

14 points by niyazpk 17y ago

Quarrelsome 17y ago
This is rubbish. As Charlie Brooker stated, if you can do the idea yourself DO. Put it on Youtube, make them come to you. As soon as you go to them they will be changing your idea, suggesting you wear a cowboy hat and you wont have a strong bargaining position to resist.
- fh 17y ago
  In a way, Youtube is a bigger filter now than any of the suggestions in the article. There are so many videos on Youtube, so many upcoming artists performing there, that most of them hardly get any attention at all. If you're popular on Youtube, you're already ahead of a lot of competition.
- sivers 17y ago
  I agree it's mostly rubbish now. I wrote that article in 2001, when “The Wisdom of Crowds” was not really in effect online yet. Still, in many places in the music industry, an artist is taken much more seriously when they are represented by a company (whether label, agency, manager, etc) - that communicates that the artist is not just one of the 2 million amateurs on MySpace. That subtle difference in perception and image actually changes how people listen. Read this great Brian Eno quote about that: http://musicthoughts.com/t/112 http://musicthoughts.com/t/112
  - 10ren 17y ago
    The article is misdated, as "2007-08-18" The general principle still seems relevant, of relishing obstacles and difficulties because they discourage the competition. Although we don't have "yes/no" filters today, don't influencers have a role - like what youtube highlights etc? Or do these have relatively little effect, compared to the spontaneous, organic, emergent, collective choices of crowds?
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akshat 17y ago
This works until the filter is one who wants to maximize profits by minimizing risk. You see this in every field where there are filters: 1> Music 2> Movies 3> Publishing industry 4> Venture Capital 5> Newspapers ... But I think there is a glimmer of hope on the internet. There are millions of blogs but the best still surface and build a large audience. There are infinite number of videos on youtube but still the best still gets 100 million views. The common element here is social media. As twitter and facebook gain popularity, general public will decide winners and not a media executive.
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14 points by niyazpk 17y ago

This is rubbish. As Charlie Brooker stated, if you can do the idea yourself DO. Put it on Youtube, make them come to you. As soon as you go to them they will be changing your idea, suggesting you wear a cowboy hat and you wont have a strong bargaining position to resist.

fh 17y ago
In a way, Youtube is a bigger filter now than any of the suggestions in the article. There are so many videos on Youtube, so many upcoming artists performing there, that most of them hardly get any attention at all. If you're popular on Youtube, you're already ahead of a lot of competition.
sivers 17y ago
I agree it's mostly rubbish now. I wrote that article in 2001, when “The Wisdom of Crowds” was not really in effect online yet. Still, in many places in the music industry, an artist is taken much more seriously when they are represented by a company (whether label, agency, manager, etc) - that communicates that the artist is not just one of the 2 million amateurs on MySpace. That subtle difference in perception and image actually changes how people listen. Read this great Brian Eno quote about that: http://musicthoughts.com/t/112 http://musicthoughts.com/t/112
- 10ren 17y ago
  The article is misdated, as "2007-08-18" The general principle still seems relevant, of relishing obstacles and difficulties because they discourage the competition. Although we don't have "yes/no" filters today, don't influencers have a role - like what youtube highlights etc? Or do these have relatively little effect, compared to the spontaneous, organic, emergent, collective choices of crowds?
  - deleted 17y ago
    [deleted]

akshat 17y ago

This works until the filter is one who wants to maximize profits by minimizing risk. You see this in every field where there are filters: 1> Music 2> Movies 3> Publishing industry 4> Venture Capital 5> Newspapers ... But I think there is a glimmer of hope on the internet. There are millions of blogs but the best still surface and build a large audience. There are infinite number of videos on youtube but still the best still gets 100 million views. The common element here is social media. As twitter and facebook gain popularity, general public will decide winners and not a media executive.

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