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One quibble about RIM/BB. The thing is they didn't at all continue on their "business device" strategy, they got suckered into trying to match Apple - they tri
by _red 11y ago
One quibble about RIM/BB.
The thing is they didn't at all continue on their "business device" strategy, they got suckered into trying to match Apple - they tried going touchscreen crazy and it cost them their core market.
In hindsight, not many people will understand this, but their greatest blunder was trying to charge / keep BES as a revenue product.
They should've given it away far and wide, made it open, encouraged people to customize it.
Imagine if there was a robust, easy to use, free version of BES available? How many business would be using it (>50%)
That would've kept RIM in the game for far longer, but they were short sighted and stupid.