HN is always full of news about startups that burn millions of dollars in order to, perhaps, eventually, have enough of a product and enough exposure to become

HN is always full of news about startups that burn millions of dollars in order to, perhaps, eventually, have enough of a product and enough exposure to become a profitable business. How is what the winner of this bid did any different from what all these startups do every day? At least they staked their own money to make a name for themselves. Isn't the term for this a "loss leader"?