Ryanair have recently changed their marketing strategy to try and tone down their heartless image and appear to be nicer. See, e.g., http://www.theguardian.com/

Ryanair have recently changed their marketing strategy to try and tone down their heartless image and appear to be nicer. See, e.g., http://www.theguardian.com/business/2014/may/02/ryanair-new-face-hopes-social-media-help-change-take-off http://www.theguardian.com/business/2014/may/02/ryanair-new-...