> Given the choice between a cheaper flight that's less comfortable, or one that's $5 more and has more room, people will choose the former. This is interestin

> Given the choice between a cheaper flight that's less comfortable, or one that's $5 more and has more room, people will choose the former. This is interesting, I travel on a lot of different airlines, and I always go with the lowest-priced feasible option. However, I don't really see it as much of a choice between quality and price. Why? Because I don't feel like I have any information about the quality of the service or level of comfort before the flight. A lot of the cheaper and mid-range budget airlines are pretty much like-for-like in terms of experience, reviews are always skewed towards the negative and therefore don't contain too much useful information (people very rarely go online to write a good review after a comfortable flight with a cheap airline, but they absolutely do go online to complain and vent when it's uncomfortable) and anyway I don't feel like it's worth the time and effort to dig through reviews and try to find out what exactly my experience will be like on one 3 hour budget flight vs another, considering the amounts involved are not massive. Obviously I do go off my own experience, but even this varies from flight to flight with the same airline. There's a lot of noise, therefore usually the easiest way to feel like you're getting the best value is simply to spend the lowest amount possible, assuming the experience will not be different enough to make you wish you'd spent more. To be honest, I think this is a decent strategy. It's very rare I've taken a flight and wished I'd spent $20 more on another airline to get a better cheese and crackers and coffee or a slightly more comfortable seat. These aren't differences which really matter in the budget short flights market.