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No No No - you are totally missing the point. The design language used in those slides has been iteratively refined over decades and exhaustively A/B tested. I
by antod 11y ago
No No No - you are totally missing the point.
The design language used in those slides has been iteratively refined over decades and exhaustively A/B tested. It has many years of psychometric analysis applied to make it one of the most powerful sales tools in the world.
To win over enterprise PHBs, you need to make them think that you are one of them. That you understand and empathise with them deeply. That you speak their language, and that you are part of their culture.
What better way to do that than to give them a powerpoint presentation that looks just like the ones they give each other. That shows that you are already part of their world, and that you are worthy of the key to the executive washroom.