In this case, yes, they should. Assume they spent 15.5 million on their javascript framework and 15.5 million on the famous.org domain. The domain has a value

In this case, yes, they should. Assume they spent 15.5 million on their javascript framework and 15.5 million on the famous.org domain. The domain has a value of ~$25,000 (-99.8% return on investment). The javascript framework has a value of $0 (-100% return on investment).