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i'll write a post about this that's more in depth, but the fact of the matter is: content is no longer linear when it comes to the internet. If 2 million peopl

i'll write a post about this that's more in depth, but the fact of the matter is: content is no longer linear when it comes to the internet. If 2 million people are going to watch heroes it certainly won't be at the same time. it will be at their leisure, so the whole technical capabilities argument doesn't hold up. the stuff that is livestreamed is a different breed of content. think more along the lines of interactive sessions on ustream and jtv. they haven't hit a 2mil simultaneous stream. the engagement for each person is much higher on those sites anyway.

wmf 17y ago
Cuban's fixation on live video may have something to do with his interest in sports, which people like to watch live. We might also notice his other conflict of interest from HDNet, a traditional linear cable channel. Even if everyone doesn't watch Heroes at the same time, you can bet there's a peak time of day where millions of people are watching something. It may actually cost more to deliver 1M different streams to 1M people than to deliver one live stream. Or it may cost less if you can prefetch and buffer it like crazy. The question of why YouTube doesn't use the latest technology is an interesting one. Is it more expensive? Does it "not scale"? Do they just not care since it's free anyway?
jeromec 17y ago
Way to be contrary to the maverick, @jason. ;) I totally agree with you, though; people will totally craft their own viewing experience. I was catching up on a Simpsons episode recently and when the 30 sec ad started, without even thinking, I clicked to another tab and did something else for the duration, and clicked back when I heard cartoon voices. Then it hit me that hulu probably had a point with their charge-for-content threat. It's not so easy to leave the room for commercials, but it's all too easy to click to another tab.
- vgurgov 17y ago
  doing same thing on my tv all the time. i simply change channel while keeping ad in a small window in the corner. love that feature. panasonic, ideas for life.)) i think its just a question of time when all tvs will have this feature
- clistctrl 17y ago
  I have multiple monitors, one dedicated to music/video so I never really "leave" the page. My biggest complaint is the lack of variety.

wmf 17y ago

Cuban's fixation on live video may have something to do with his interest in sports, which people like to watch live. We might also notice his other conflict of interest from HDNet, a traditional linear cable channel. Even if everyone doesn't watch Heroes at the same time, you can bet there's a peak time of day where millions of people are watching something. It may actually cost more to deliver 1M different streams to 1M people than to deliver one live stream. Or it may cost less if you can prefetch and buffer it like crazy. The question of why YouTube doesn't use the latest technology is an interesting one. Is it more expensive? Does it "not scale"? Do they just not care since it's free anyway?

jeromec 17y ago

Way to be contrary to the maverick, @jason. ;) I totally agree with you, though; people will totally craft their own viewing experience. I was catching up on a Simpsons episode recently and when the 30 sec ad started, without even thinking, I clicked to another tab and did something else for the duration, and clicked back when I heard cartoon voices. Then it hit me that hulu probably had a point with their charge-for-content threat. It's not so easy to leave the room for commercials, but it's all too easy to click to another tab.

vgurgov 17y ago
doing same thing on my tv all the time. i simply change channel while keeping ad in a small window in the corner. love that feature. panasonic, ideas for life.)) i think its just a question of time when all tvs will have this feature
clistctrl 17y ago
I have multiple monitors, one dedicated to music/video so I never really "leave" the page. My biggest complaint is the lack of variety.