All those pictures and all that whitespace serves a purpose: it breaks up the message into manageable chunks that are easier to digest and more approachable. T

All those pictures and all that whitespace serves a purpose: it breaks up the message into manageable chunks that are easier to digest and more approachable. The homepage of any project is essentially an ad for the project. It needs to be at least somewhat attention-grabbing: it's a brochure. People tune out when presented with big walls of text. I'd hardly call the new site 'flashy' though: it tries to tell a story and make you care about the project. For better or worse, the new site does a better job at advertising the language than the old site did: somebody who's not already familiar with 'Guile' is more likely to actually spend time on the new site, whereas confronted with the wall of text that they have to read are likely just to tune out and close the tab. That's advertising, and, like it or not, it works.