And for a more modern take, just look at the magazines in the supermarket checkout line at any time in the past several decades. You've got the more "classic"

And for a more modern take, just look at the magazines in the supermarket checkout line at any time in the past several decades. You've got the more "classic" tabloids with the equivalent of clickbait headlines about actors and entertainers. You've got the women's and men's mags telling you why you're not screwing enough or dressing/exercising/eating the right way. Then you have the more self-aware stuff like Weekly World News and The Enquirer with their UFOs and CIA abductions and Elvis sightings. I find these "clickbait" stories to be the natural evolution of the same type of sensationalism that's been used to sell papers and magazines or get you to stick around for the full story at 11.