The business - using click bait headlines and outrage porn to generate ad revenue - does (or can, at least) work. TFA is complaining that this business model in

The business - using click bait headlines and outrage porn to generate ad revenue - does (or can, at least) work. TFA is complaining that this business model incentivises shitty content that makes people cross. Incidentally, this is not a new or unexpected phenomenon, 'traditional' media marketing bods have understood the principle for decades - the noisier a channel gets the louder/shriller you have to shout to get people's attention.